What exactly is “big data”?


It’s a common situation to be browsing for a specific item online, only to come across an advertisement for that exact same item on social media that same day. This is a prime example of how big data does its job!

Big data refers to data that is so large – it’s nearly impossible to process using traditional methods. One of the most common uses of big data is for when businesses want to evaluate their analytics so they can make better decisions.

The important factor to take note of is that it’s not about how much data you have – it’s what you do with it that matters. According to SAS, when you combine big data with high-powered analytics, you can accomplish business-related tasks such as:

• Determining root causes of failures, issues and defects in real-time.
• Detecting fraudulent behavior before it affects your business
• Locating where you can reduce cost or need for labor
• Making smarter business decisions


In ServiceNow, Performance Analytics is an application that is meant to utilize all the big data in your business to show trends and thresholds over time to help make better, more informed business decisions. What’s best is that all the information is available by using all the data available in the system.

Are you interested in utilizing the data in your ServiceNow platform? Contact us today and we can show you how Performance Analytics can benefit your organization!