While seniors continue to feel frustrated with their lack of understanding and utilization of technology, their screen time through TV, laptops, tablets and smartphones has increased to over four hours a day!
Have you ever seen a 12-year-old assisting their 70-year-old grandmother work the remote control, or show her how to navigate to Netflix? The challenge doesn’t come with owning technology — it comes with adopting it into their everyday life.
Because many companies have taken a top-down approach to technology, they have struggled to market their platforms and apps to adults 65 and over. With the world’s 65 plus population projected to hit 1 billion by 2030, technology companies have an incredible opportunity to get creative with specific designs and products for older adults.
To make this happen, a considerable amount of research will need to go into the design of technology.
Mary shares her thoughts below for this week’s Tech Watch on Women to Watch with Susan Rocco: